Daily news

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    Online affiliate and content marketing provider Raketech has appointed Oskar Mühlbach, its former chief operating officer, as its new chief executive and president.

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    Affiliate marketing giant Better Collective has raised SEK312m (£25.1m/€29.5m/$32.7m) for future M&A activity through the directed issue of 4m shares in the business.

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    Online gaming affiliate Atemi has expanded its services into the US, Mexico and Portugal as it seeks to build on recent success and further increase its annual revenue.

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    GVC Holdings-owned Ladbrokes Coral has appointed Bartle Bogle Hegarty (BBH) London as its new creative agency for the UK and Ireland. BBH also currently works with GVC’s bwin brand.

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    Raketech Group has appointed Måns Svalborn as its new chief financial officer after Andreas Kovacs stepped aside from the role to take up the position as director of business development at the performance marketing specialist.

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    Swansea City has launched a new responsible gambling project with the aim of helping protect supporters from gambling-related harms and educating players about the risks involved with betting.

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    Problem gambling funding body GambleAware has joined forces with digital family life specialist Parent Zone on a new initiative designed to educate families about potential risks faced by children when playing online video games.

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    Affiliate marketing provider Gambling.com Group has secured $15.5m (£12.6m/€14.0m) in new investment from growth equity investment firm Edison Partners.

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    Better Collective has completed the acquisition of online gambling information website MyBettingSites.co.uk in a deal worth up to £2.2m (€2.4m/$2.7m).

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    Performance marketing specialist Raketech Group is to expand into the Japanese market through the €2m acquisition of Casumba Media.

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    GVC Holdings' decision to move away from sports sponsorship will see its Labdrokes brand's sponsorship of the Scottish Professional Football League (SPFL) expire at the end of the 2019-20 season. 

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    Digital marketing services provider XLMedia has agreed a deal to sell its Webpals Mobile subsidiary to PLYmedia Israel as part of a strategy to switch focus to its higher-margin publishing activities.

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    Finnish gambling monopoly Veikkaus is to suspend certain advertising activities until the end of September while it undertakes a major review of its marketing strategy.

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    Digital marketing services provider XLMedia has appointed Stuart Simms, currently of Rakuten Marketing, as its new chief executive. Simms will take on his new role on October 2.

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    Stockholm-listed gambling operator LeoVegas has named Dersim Sylwan, previously of the Kindred Group, as its new chief marketing officer.

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    Atemi, the online gaming affiliate previously known as Rise Project, has acquired UK gaming affiliate 5 Star Traffic ahead of a potential initial public offering (IPO).

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    New research into gambling marketing and advertising has suggested that operators could be doing more to ensure promotional material is socially responsible and does not appeal to minors, especially on social media.

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    North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the gambling sector.

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    Stockholm-listed Better Collective has established a new credit facility worth DKK300m (£35.8m/€40.2m/$45.4m) with Nordea Bank to support its ongoing merger and acquisition efforts.

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    iGaming affiliate marketing giant Raketech entered the online casino market with the launch of its new brand Rapidi. The site, powered by Bethard Group's Together Gaming platform and featuring Trustly's rapid deposit solution Pay N Play, is live for Finnish and Swedish players.

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