Flutter Entertainment brand Paddy Power has launched a new campaign urging betting operators to stop sponsoring football shirts, as it revealed its own sponsorship of English Championship club Huddersfield Town’s jersey was a hoax.
Online gambling operator 1xBet has named English Premier League club Chelsea as its latest commercial partner in the professional football market, while Paddy Power has signed a shirt sponsorship deal with Championship side Huddersfield Town.
The UK’s Advertising Standards Agency (ASA) has reversed a previous ruling on a Sky Bet advertisement promoting its Request a Bet service, while the watchdog has also ruled that an advert run by Betfair did not breach its guidelines.
New research into gambling marketing and advertising has suggested that operators could be doing more to ensure promotional material is socially responsible and does not appeal to minors, especially on social media.
Kindred Group has been forced to pull out of a proposed commercial partnership with the Norwegian Chess Federation (NSF) after the organisation’s Congress voted down the deal following a warning from the country’s gambling regulator.
Australian gambling operator Tabcorp has been issued with a financial penalty of AU$14,000 (£7,832/€8,726/US$9,846) after being found guilty of running an illegal gambling inducement in the Australian state of New South Wales (NSW).