Daily news

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    Newly promoted Premier League club Leeds United have announced SBOTOP as its new main shirt sponsor in a “record deal” for the club, replacing Kindred brand 32Red.

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    ParionsSport, the sports betting brand of French gaming operator La Française des Jeux (FDJ), has extended its partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for a further two seasons.

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    Online sports betting operator PointsBet has entered into a partnership with National Basketball Association franchise the Indiana Pacers, as well as confirming the locations for three new off-track betting facilities in Illinois.

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    GVC Holdings-owned bwin has agreed to become the new sports betting partner of the Belgium's top tier football division, the Pro League.

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    The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator.

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    Premier League football club Crystal Palace has announced Asia-facing operator W88 as its shirt sponsor for the 2020-21 season.

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    DraftKings has expanded its partnership with the PGA Tour to become the first official betting operator for the golf tournament organiser.

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    Flutter-owned betting and daily fantasy sports operator FanDuel has entered into a strategic partnership with Spotify-owned sports and popular culture website The Ringer.

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    Integrity body the Global Lottery Monitoring System (GLMS) warned sports clubs of the “damage to sports integrity” that may result from sponsorship deals with Asian-facing betting companies who operate primarily in unregulated jurisdictions.

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    The Football Kenya Federation (FKF) has announced BetKing as its first official title sponsor since SportPesa withdrew from the market last year in a five-year deal worth KES1.2bn.

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    National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium through the agreement.

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    GVC will take its UK-facing brands - Ladbrokes, Coral and Betdaq - off of odds comparison affiliate platform Oddschecker as of tomorrow (9 July) for “commercial reasons”.

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    The English Football League (EFL) has criticised proposals to introduce a ban on betting sponsorship in British sport, saying that the sector contributes more than £40m (€44.4m/$49.8m) each season to the organisation and its clubs.

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    PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League Baseball (MLB) team and the first to partner a Michigan-based sports franchise.

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    Online gambling operator Betway has entered into a partnership with Cricket South Africa (CSA), the sport’s governing body in the country.

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    Betclic Everest Group has struck a deal for its Betclic brand to become the official sports betting platform for the French Ligue 1 and Ligue 2 club football competitions.

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    Betsson brand Betsafe has agreed three-year sponsorship deals with Kenyan football clubs Gor Mahia and AFC Leopards, both of which had been struggling financially since the withdrawal of their previous sponsor, local operator Sportpesa.

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    National Football League franchise the Denver Broncos has announced in its second sports betting deal in as many days, with Betfred US becoming its latest official partner.

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    The percentage of the British public who have gambled appears to be in decline as lockdown continues, but online casino play is on the rise, according to new data from the Gambling Commission.

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    Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.

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