Customer experience vs. fraud

Date: 
29 August 2019

Across the igaming industry, moves have been made in recent years to take a more proactive approach to making gambling fairer and safer in the UK.

With many regulatory provisions coming into play this year, 2019 is a ripe time to consider if and how your identity verification and digital identity checks are keeping pace.

This in turn, however, raises concerns for operators wanting to maintain a positive, seamless customer experience. Emailage, a global fraud prevention company, saw a need in the industry for a study examining the lasting impacts of these developments on customer experience.

The resulting report, “Managing risk in a player centric world”, produced in collaboration with iGaming Business, asked online gambling operators in EMEA a series of questions regarding their views.

Respondents came from various areas of the igaming sector, providing what Emailage feels is a comprehensive view of the state of play, the opportunities and the challenges.