CryptoLogic Partners With Betfair

27 April 2009

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Leading online casino software developer has signed a multi-year agreement that will see it provide a minimum of ten of its most popular slot titles to Betfair, one of the world’s largest virtual betting communities.

The deal covers both branded and non-branded slot titles with the first batch of five due to be delivered for Betfair’s two million customers before the end of the second quarter of this year.

Dublin-based CryptoLogic stated that the remaining games would follow in the third and fourth quarters of 2009 and be made available to Betfair through Orbis Technology’s Fixed Odds Games platform. signed a deal with Orbis in December as part of a strategy of expanding its channels into the Internet gaming market.

“CryptoLogic’s new relationship with Betfair is excellent proof of the potential of our ‘build once, license often’ business strategy,” said Brian Hadfield, President and Chief Executive Officer for CryptoLogic.

“CryptoLogic’s branded slot games are both popular and profitable and, today, that leads yet another top global gaming brand to join CryptoLogic’s growing list of customers.”

Since pioneering the first successful online betting exchange in 2000, Betfair has grown to process more than six million transactions a day and enables customers to choose their own odds and bet even after an event has started. The company’s portfolio includes casino and exchange games alongside poker and it is also highly accomplished in signature platform development and exchange technology having launched three applications, Betfair Poker, Tradefair and Betfair Predicts.

“Betfair is excited to make CryptoLogic’s casino games available to our two million registered customers,” said Albert Tapper, Head Of Arcade And Exchange Games for Betfair.

“Betfair is all about offering customers unprecedented choice, value and control and CryptoLogic’s market-leading slot games will add to that experience.”

Betfair revealed that the ten new titles would sit alongside the 75 already in its site. This Malta-licensed site pays out over seven million pounds each week in winnings and was developed in partnership with Orbis.

“This deal strengthens CryptoLogic’s leadership in slot games and illustrates why we’re the partner of choice for so many of the world’s largest gaming operators,” said Justin Thouin, Vice-President for CryptoLogic.