Attrace, Blockverse, HOQU, and RefToken streamlining the affiliate ecosystem for easier entry to all participants (publishers, advertisers, and merchants)
The rise of DLTs and its aptitude to disrupt traditional business value chains have prompted affiliate marketing industry also to stand-up and recognize the potentials of blockchain. DLTs have an integral advantage over legacy demand and supply side platforms in the affiliate marketing industry. The process is more transparent, self-administrating with smart contracts, secure and fraud-proof.
A blockchain-based demand-supply affiliate platform fundamentally discloses all ecosystem participants (publishers, merchants, and advertisers) to the same data, thereby enhancing the traceability of KPIs. Advertisers who are hesitant about the return of investments from partner programs would be able to trail the lineage of every impression, lead, sale and more. Publishers who are anxious that they aren’t being properly remunerated for their efforts would be able to approve the delivery (and subsequent activity) for every lead they send.
CoinPoint has been vigilantly tracking how these decentralized affiliate networks utilize DLT gains to offer a more streamlined and transparent ecosystem to all participants (publishers, merchants, and advertisers). Consequently, it is essential for all crypto community to stay on par with the cutting-edge networks that are currently spearheading the entire blockchain affiliate industry. These are:
CP: What’s the great benefit in DLT Platform’s and the best advantage of your platform, for the market?
Blockverse: The key advantage of our platform is that it’s a gateway solution. Our clients do not need to deploy nodes or deal with a complex hardware infrastructure. We have put a lot of thought into the development of our platform to ensure that it’s accessible for a wide range of companies.
CP: How do you manage Fraud detection/Security issues on your platform?
· Online advertisement is worth about $263 Billion a year, you can roughly divide that into
- Pay per view — Display ads (estimated 40% fraud)
- Pay per click — Google (estimated 30% fraud)
- Per actual sale achieved — Affiliate marketing
- Affiliate marketing is an obvious preferred model for most online Advertisers
- It facilitates better ROI Management
- In general, has higher ROI
· Affiliate marketing is currently only worth about 5% of total online advertisement, main reasons for that being problems with middleman between Advertisers and Publishers: The Affiliate Networks (e.g. Awin)
- trust / tracking / transparency problems
- entry barriers Advertisers
- middleman fees (can go up to 45% of all commissions)
- GDPR compliance
Attrace takes out the middleman with custom made blockchain developed from scratch (including private channels) logging all agreements and tracking all clicks/leads.
CP: Would you be so kind as to elaborate on how Merchant and Advertiser conduct business among each other in your proprietary ecosystem?
HOQU: The interaction between the main participants of the platform is regulated by smart contracts. Reward amounts are determined in HOQU Platform tokens (HQX).
An easy start is one of the most important advantages or the ecosystem. After the simple registration of an affiliate network on the platform, each affiliate and advertiser gains access to the platform.
CP: What fees do your services impose to your customers — Sign-up fees, Subscription, conversion, etc.?
RefToken: We offer free sign up, subscription and token sale for 3 months as we recently got the platform launched. We will later negotiate on a subscription fee based on the requirements after merchants feel the platform has value.