Launched by experts in the iGaming business CoinPoint Group Inc. has evolved to a leader of digital marketing in Blockchain and Crypto
- Oron Barber, Eilon Arad and their team have worked on some of the biggest blockchain casino projects
- The agency is one of the 1st to promote blockchain technology in the iGaming business with focus on: payment solutions, transactions, marketing strategies, business consulting, customer acquisition and retention, media relations and online reputation management
- Coin Point Group Inc. has a diversified portfolio of clients across the globe. The strategic office locations in Europe and Asia – Pacific provide access to the biggest online gaming markets
Sofia, Bulgaria, September 26, 2019
The rise of blockchain have changed the direction for many industries and created an ecosystem where businesses have to adopt these technologies in order to be competitive. iGaming is one of these industries, where a brand-new wave of competitors in the form of decentralized applications [dApps] have challenged traditional business models.
Customer retention becomes a very difficult task without understanding these technologies and how they apply within your business processes and brand development.
Eilon Arad, CoinPoint's co-founder, has put the past 10 years into perspective and shared his thoughts:
“When we started CoinPoint Group Inc. with Oron, everything was different. Affiliates mostly played the biggest role in the whole ecosystem, and crypto and blockchain were still light years away. However, once the crypto hype started kicking in, everybody was frenzied. The avalanche of new players started rolling in while a demand for those with sufficient know-how in targeting and acquiring these new players went through the roof. It was unbelievable. The peak of it all was back in 2017 when some of the iGaming operators went through the ICO fundraising campaign and raised millions of dollars. We were riding the ICO wave all through Q3 of 2018. We learned all the important lessons, we got the know-how, and continued forward. As a leader in digital marketing we are integral part of the future of the iGaming industry”
Oron Barber, CEO and Co-founder underlines:
“The past decade has brought a number of innovations within the iGaming field. Blockchain and Cryptocurrency especially contributed towards progression and I am honored to be a part of the whole ecosystem. Not only did the iGaming operators advance, but the players kept the pace up hand-in-hand with technological breakthroughs. We have built a substantial knowledge base on blockchain tech and how they apply in the iGaming business. Our efforts were noticed by the industry and a lot of companies started approaching us to help them integrate blockchain in their businesses.
Taking a look back at how we started, how we grew with our partners and clients, and where we are now makes me even more motivated to keep learning and remain one of the top marketing agencies in the iGaming space.”
Coin Point Group’ s geographic positioning provides access to the biggest iGaming markets, including live dealers, sports betting and table games. The agency’s ability to assess market conditions and its expertise helps towards the acquisition of many top tier clients.
The agency has been a long-term partner to some of the most important iGaming events in the world – ICE and Sigma. In the last 10 years, Coin Point Group Inc. has hosted many panels, business networking events, educational seminars and last, but not least parties - bringing together blockchain and iGaming professionals. Partnerships with many event organizers in the iGaming industry offered Coin Point’s clients exposure to international markets and opportunities.
In addition, Coin Point Group Inc. is addressing one of the main challenges, related to blockchain and online gaming – regulation. The agency has built close relations with top iGaming jurisdictions and is promoting innovations that would streamline communication, registration, KYC, compliance, transparency and much more.
Throughout the years Coin Point Group Inc. has grew to a full-fledged digital marketing service provider with focus on companies, building innovative businesses on blockchain. It is one of the very few agencies in blockchain that manage to sustain a long-term vision for their business and clients.