Cherry launches SpilleAutomater.com

28 June 2013

Four months after agreeing to sell a trio of its domains to fellow online gaming operator Betsson AB, Swedish firm Cherry AB has announced the launch of its new SpilleAutomater.com slots site.

Solna-based Cherry stated that Malta-licensed SpilleAutomater.com offers ‘unique features’ such as a full satisfaction guarantee, personalised VIP services and ‘cooperation with local teams and sports associations’.

“We are pursuing our strategy of launching new brands based on our own platform,” said Emil Sunvisson, Chief Executive Officer for Cherry.

“I have high expectations for the product and eagerly look forward to following the development of SpilleAutomater.com.”