Family-owned igaming company Cashmio and Finnish singer Anna Heiskari (artist name ABREU) have begun a collaboration to improve living conditions of homeless dogs in Vyborg, Russia.
Cashmio donates 1% of its profits from the Finnish market to the charity organisation Viipurin koirat (Dogs in Vyborg).
Pop singer ABREU (left) is one of the most successful female singers in Finland. She was the runner-up of the third season of Finnish talent show “Idols” and became one of the best-selling Idols contestants.
Today, she is among the 100 best-selling music artists of all time in Finland.
Known for being a spokesperson for animal rights, she emphasizes the importance of sharing the same values with her collaboration partners: “Animal welfare has always been very important to me.
"I couldn't be more excited to start this new partnership. It’s incredibly great to use this opportunity to help homeless dogs that are in need of care".
The other partner in the collaboration is Finnish-Swedish igaming company Cashmio that will donate 1% of its profits from the Finnish market to the homeless dog organisation Viipurin koirat.
The campaign will be visible both on Cashmio’s site and its social media channels.
The founder and CEO of Cashmio, Maria Boelius, highlights responsibility in everything the company does:
“We want to offer our players the world’s happiest casino that is a place to have fun in a responsible way. It’s important that our values are visible in everything we do, and through this campaign, we want to spread our social responsibility outside our own operations.
“Being a dog owner myself, it feels great that we can help to find loving homes for these dogs. We share a passion for animal rights with Anna, and I could not be happier that she agreed to raise the awareness of our campaign".