BtoBet pens multi-channel deal with Surebet247

17 October 2019

Leading igaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with Nigerian bookmaker SureBet247.

The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass about 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria.

The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Fried, BtoBet’s chief executive officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market.

“With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa," Fried said. "It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience that will further help their strategy in bolstering their market leader status in Nigeria.”

Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.