Ever increasing its foothold in Africa, BtoBet has launched a portfolio of dedicated content for the African market further presenting the local players with a more customised and tailored betting experience.
Speaking about the approach undertaken, BtoBet’s chief marketing officer Sabrina Soldà stated that: “There is a general misconception that the challenges in Africa from a technological perspective should result in a below par experience for the player. This is clearly not the case, as has been repeatedly demonstrated by BtoBet, where the player is put at the centre of the whole experience.” The dedicated content which is released exclusively by BtoBet to its partners focus on multiple areas, including sports book, virtual sports, novelty bets, and casino.
“Through this portfolio of content BtoBet is providing a truly tailored experience to the player. We have already provided unique novelty bets to a number of our partners, whereby they are in a position to provide their players with bets characterised by a high level of unicity. In a particular example I could cite, a Nigerian partner requested to provide novelty bets tailored to feature the local elections that were held during the month of February. These novelty bets can obviously focus on an infinite list of events such as local high-profile talent contests and awards for instance.”
She also referred to the new dimension of sports betting through the special bets market, with the players provided with an endless choice of betting scenarios related to a sports event, such as whether a particular player will be sent off, whether it will rain during a particular match or even if a pitch invasion could occur.
Soldà also underlined the local approach in the virtual sports betting content for the African market. “Virtual games are constantly increasing their popularity amongst local punters, and we have addressed this increase in demand by providing players with unique virtual super leagues, where the local sports teams are put in the same fold of the internationally renowned teams. A concept that is not only unique, but also highly customisable and adaptable to include all the different local teams depending where our partner is operating and what his player preferences are.”
Soldà further added that BtoBet have also invested heavily in the casino content. “For a long time African players have been presented with content that is inept to deliver a high level of player experience. However, poor user interface and user experience have given way to fun content with light weight technology at its core. The advanced technology of one of our featured casino content – Tiny Roulette – provides a crisp graphical experience without the player incurring a big toll on expensive data usage. There are no heavy calculations for the animations to load, with the game itself providing an excellent UI in both vertical and horizontal play, and also seamlessly adaptable to left or right handed play.”