Branded Megaways debuts in Italy with Betsson’s StarCasino.it

14 September 2020

Iron Dog Studio, a subsidiary of 1X2 Network, is thrilled to be the first developer to launch a Megaways title exclusively branded to an operator in the established Italian market with operator partner Betsson and its StarCasino brand.

Branded Megaways, an innovative concept from Iron Dog Studio, allows operators to create and launch their own Megaways slots that have been customised to capture the look, feel and identity of their brand.

Players at StarCasino will be the first in Italy to be able to play a Branded Megaways title, with the game encompassing the unique branding elements of the casino, including the popular StarCasino lady in gold suit who stands alongside the reels to welcome players to the game. This allows the Betsson-owned site to further established itself as a leader and firm player favourite in the market while also cementing Iron Dog Studio’s position as a tier-one provider in another European market.

Branded Megaways has proved to be something of a phenomenon since launching in August, with 14 operators already live with games and with 21 more set to flick the switch this month alone. Branded Megaways slots are also generating incredible stats across all KPIs.

Kevin Reid, chief commercial officer at 1X2 Network, said: “We are beyond delighted to be the first developer to launch a customised Megaways slot with operator branding in the Italian market with Betsson’s popular StarCasino.it.

“The Megaways revolution shows no signs of slowing down and we are here to help operators such as Betsson leverage the huge popularity of Megaways slots in many jurisdictions while also being able to offer their players a game that is unique and exclusive to them.”

Ciara Nic Liam, director of product at Betsson Group, said: “1X2 have been fantastic to work with on such an exciting and inventive project. Having released three versions of the game on our other European brands, Betsafe, Betson and CasinoEuro, we are already seeing great results, and we are excited to see that also in the Italian market with StarCasino.”

Pietro Lechiara, managing director at Star Casino, said: “We are delighted to deliver to our customers another branded game that further strengths our position as a leading online casino brand in Italy who always offer exclusive experiences. Megaways has been a game-changer and to be able to offer our players a Megaways slot that captures our brand is great.”