Brand Architects appointed by Rightlander for brand and marketing strategy brief

25 July 2019

Gambling marketing consultancy Brand Architects, the London based strategic marketing and brand consultancy led by former bwin.party, Pinnacle and Rank marketer Harry Lang has announced a new client this week.

The consultancy has been selected by compliance and marketing monitoring company Rightlander.

The project scope includes a new brand strategy. The deliverables include new brand missions, position, personality and tone of voice. In addition, Rightlander will have developed a new Marcoms strategy and channel marketing guidance from Lang as part of the remit.

Harry Lang of Brand Architects said: "I was absolutely delighted that Brand Architects was selected by Rightlander to lead brand and marketing strategy projects. They are the undisputed leader in their field and I’m thoroughly enjoying working with them”.

Ian Sims, founder of Rightlander said: “Harry is a former client of Rightlander, so he already had a great awareness of the benefits we bring to a business, both from a compliance and marketing monitoring perspective. He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond”.