Betdaq becomes official online betting partner for Celtic

1 July 2011

Global online betting exchange operator Betdaq has announced that it has signed a season-long deal to serve as the official online wagering partner for leading Scottish Premier League side Celtic.

Betdaq revealed that the agreement will see it benefit from ongoing promotion via the team’s official website at as well as through branding presence inside the 60,832-seat Celtic Park stadium in Glasgow.

“Throughout the 2011/12 season, Betqaq will work with Celtic to offer fans the best odds on matches and unique bets on other sporting events,” read a statement from BetDaq.

“Through this sponsorship we are partnering with one of the biggest football clubs in the world and engaging with a massive supporter base in our key markets,” said Brian O’Sullivan, Chief Executive Officer for Betdaq.

The one season deal was announced at a ceremony held earlier this week at Celtic Park attended by Sky Sports pundit Alan McInally, the former Scotland striker who previously played for the Scottish side and also currently works as a brand ambassador for Betdaq.

“We are delighted to announce the launch of our partnership with Betdaq as our online betting partner for the 2011/12 season,” said Peter Lawwell, Chief Executive Officer for Celtic.

“We look forward to offering supporters an exciting betting experience with one of the world’s leading betting exchanges.”

“With the shared Irish heritage of Betdaq and Celtic, this is an exciting development for the club’s fans,” said McInally.

“Supporters who like a flutter on their team will get great odds with Betdaq.”