BetBright partner with Xtremepush to identify their most valuable customers

BetBright are a leading online gambling group operating in the UK and Ireland. They launched their app as an additional channel to consolidate how their customers interacted with them.
 
BetBright wanted to understand their customer and required an analytics solution which would provide them with real-time user insights, intelligent user segmentation and targeted engagement. They also required a platform that could deliver targeted push notification campaigns at scale.
 
Xtremepush provided an easy SDK integration and deployment to BetBright. Once live, BetBright were able to:

  • Use the visual dashboard to see how their customers are engaging with them and which communication are they engaging with the most
  • Utilise actionable analytics
  • Engage with their app users using the In-App messaging features, enable them to communicate with users who have not opted in for push notifications
  • Identify new user drop off points
  • Build customer profiles

Key stats for BetBright

  • In the last 12 months, BetBright saw a high of 20.4% increase in monthly app users
  • App users engage in an average of 28 sessions per month
  • Multi-channel campaigns, email and push, are on average 37% more effective in conversion
  • Customers who use the app have 157% more future value than solo desktop customers

 
Click here to view the full BetBright case study.