Bally Technologies inks Paddy Power deal

1 July 2013

Online and land-based casino games and solutions firm Bally Technologies Incorporated has signed a deal that will see its range of online slots made available to Paddy Power players.

The last few months have seen Las Vegas-based Bally Technologies sign similar agreements with operators including Intellectual Property and Software (IPS) Limited and Mr Green while this latest deal will see its range of real-money slots launched via the paddypowergames.com domain.

“Partnering with Paddy Power is a great opportunity for Bally Technologies as we continue to expand our reach in the global online gaming business,” said Michael Probert, Interactive General Manager for bally Technologies.

“We are excited that our award-winning games will be enjoyed by online players.”

For its part, Paddy Power is one of the world’s largest betting and gaming operators with an online offering that includes slot and jackpot games via its paddypowergames.com domain alongside roulette, blackjack, virtual sports, video poker and television-themed titles.

“We’re delighted that we’ll now be able to offer our Paddy Power games customers content from Bally Technologies,” said Isaac Ward, Head of eGaming for Paddy Power.

“We’re passionate about entertaining and exciting our customers with the latest games and this partnership with Bally Technologies will ensure our players can access all the fun of Las Vegas from wherever they are.”