Bally agrees Washington iGaming contract

27 March 2013

Online and land-based casino games and solutions firm Bally Technologies Incorporated has signed a deal to provide its iGaming platform and mobile solution to the Confederated Tribes of the Colville Reservation.

Las Vegas-based Bally revealed that the agreement will see three venues owned by the indigenous operator’s Colville Tribal Casino subsidiary in the western state of Washington utilise its innovations to provide players with online play-for-free poker, slot and table games content.

“The opportunity to partner with Colville Tribal Casinos on these initiatives is an honour for us,” said John Connelly, Business Development Vice-President for Bally.

“This partnership represents the first iGaming agreement announced in the state of Washington and we are confident our award-winning technology will make a significant and positive impact in numerous areas of its business.

“Our iGaming platform provides a number of advantages to Colville. It will have the ability to integrate the technology with its core casino management systems and conduct marketing, bonusing, data tracking and collection seamlessly, enabling it to market to its players in a way that has never been possible before.

“When combined with custom casino concierge mobile applications, Colville will be able to deliver a robust interactive experience. Colville is taking an important step in enhancing what it offers its patrons, gaining a competitive advantage and, ultimately, helping bring the casino to its players and its players to the casino.”

Bally stated that the Mill Bay Casino, Okanogan Bingo Casino and Coulee Dam Casino properties are to utilise its cloud-based mobile platform in order to offer and manage custom, native iPhone, iPad and Android apps along with a mobile website from a single content management system. The firm declared that it has created ‘more than 100 features for casino operators to incorporate into their apps’ to allow partners to entertain, educate, interact, market and learn from guests and players.

“We are excited to announce the first iGaming platform partnership in Washington and the future launch of custom mobile applications for our properties,” said Joe Pakootas, Chief Executive Officer for Coulee Dam-based Colville Tribal Federal Corporation.

“Even more so, we are pleased to announce this agreement in anticipation of the outstanding benefits and entertainment this technology will offer our patrons. We are confident an online and mobile play-for-free offering and custom mobile applications will enhance our patrons’ experience off-property as well as drive them to our casinos by providing substantial rewards and benefits for them to take advantage of on-property.”