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Africa as a case study: Tapping into developing markets
4th September 2019
For a number of years the African betting industry has been seen as a rapidly growing market spurred on by increasing smartphone penetration, infrastructural and technological developments, and an emerging middle class obsessed with sports. While this is undoubtedly true with the region presenting great opportunities for both local and international stakeholders, the practicalities of entering the market are not so straightforward.
From licensing and taxation in a variety of jurisdictions to product customization and payment processing, this session will discuss how operators and suppliers can adapt their approach as they enter this exciting market.