188Bet extends Bolton sponsorship deal

26 April 2011

Online gaming firm 188Bet has announced that it has signed a two-year extension to its shirt sponsorship deal with English Premier League football club Bolton Wanderers.

The Isle of Man-based operator has been Bolton’s official shirt sponsor since 2009 and revealed that the new deal is set to run until the end of the 2013 campaign.

“We are delighted to be continuing the strong association that has been established with Bolton Wanderers’ management, staff and supporters in the course of the last two seasons,” said Andy Scott, Chief Executive Officer for 188Bet.

“We have been thrilled with the success of the team this season and wish it the very best of luck for the remainder of the league campaign.”

Bolton is currently eighth in the English Premier League and reached the semi-finals of this season’s FA Cup before being defeated by Stoke City.

“We are pleased to be extending our partnership with 188Bet for another two seasons, a further demonstration of our commitment to developing long-term strategic relationships with our commercial partners,” said Allan Duckworth, Chief Executive Officer for Bolton.

“Over the past two years 188Bet has been hugely supportive and we look forward to developing a range of exciting new initiatives together over the next two years as we look forward towards an eleventh consecutive season in the English Premier League.”