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The missing competitive layer: How Hub88 Tournaments is introducing a new dimension of social play

With many operators hitting barriers when competing for player attention, building an interconnected, social experience through tournaments provides an effective and largely untapped way to differentiate. Yet not all tournaments hold the same power. In this interview, Gabriel Kolawale, Director of Product at Hub88, shares why the aggregator launched its new Tournaments tool and how it is helping operators drive acquisition, retention, session frequency and lifetime value with more control.

By Richard Mulligan