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Slots roundtable part 2: Engagement tools and total focus on mobile in 2017
Engagement tools such as APIs and live data feeds and mobile will continue to be the focus for leading online slots providers Play’nGo, Nolimit City and Yggdrasil in 2017, Part 2 of the iGaming Business slots roundtable reveals. Click here to view Part 1 if you missed it.
As igaming operators continue their search for increased engagement from their players, online gaming suppliers are providing them with new application program interfaces, data and ‘brag tools’ to promote their wins and achievements, such as those commonly seen in the social casino space.
But although the real money gaming sector can learn a lot from retention tools used in the social sphere, Jonas Tegman, founder of Nolimit City, cautions: “I think you should be careful mixing the two too much, but I also think there is a lot to learn from that side (social) of the business.
"They are definitely using the mobile device better than the (real money) gambling industry, using the screen in a different way. So I think that is something that gambling has to learn.”
Any progress related to engagement must also be implemented in an incremental way. Yggdrasil launched a ‘brag tool’ recently, but Krzysztof Opalka, head of front end development and operations at the firm, explains: “It is too early to say that because we released the tool a few weeks ago on one game only. Definitely there is space to innovate when it comes to making slot games more interactive, more social and adding a multi-player feel to it, so we will see. That is the first step in our brag tool, more will follow.”
Mobile gaming will continue to occupy the minds of development studios in 2017, with “new games using a portrait mobile device in a better way. You can see it delivered on land based machines”, says Jonas Tegman.
“And I see no reason why it shouldn’t spread to mobile devices. I mean most people hold their device in portrait mode and people and going to talk about it more, it will happen and will be the big thing of 2017.”
For Yggdrasil’s Opalka, “the industry will focus completely on mobile” with many operators shedding their desktop platforms “because now it is only 20% of their users and they expect it to be less than 5% next year”.
As mobile becomes the primary igaming platform, 2017 will also confirm the demise of Flash as a development language, says Johan Tornqvist, group chief executive and founder of Play’nGo: “Flash is dead and that will make the experience that we can build for HTML even greater. You can use the reactive layout and build even better games around that. Using the screen space better definitely that is something we will see.”
Watch the full video for more insights on these topics and others such as bespoke games for certain operators and branded games and how much of their success depends on how effectively suppliers can work with the IP owners. If you missed Part one you can view it here.
About Play’n GO:
Play’n GO is a leading developer of smart systems and games for mobile devices, gaming terminals, and websites. Their content can be uniquely-customised to suit the style of any operator or brand. In addition to premium quality slots and table games, Play’n GO ensures its clients are equipped with superior back-office administration tools for reporting and marketing. Their Gaming Account Toolkit (GAT) is an independent e-gaming platform delivered with a comprehensive back office application. It now hosts over 80 games in 40 languages, including several bespoke games designed for some of the world’s leading casino brands.
About Nolimit City:
Nolimit City is a Stockholm-based online casino platform and game developer, offering high-quality content and services to operators around the world. Its innovative platform was designed and developed from the ground up in-house and offers a powerful engine that can take large volumes of play and social interaction in its stride, across both desktop and mobile. It is coupled with an innovative back office and bonus toolbox, providing a one-stop shop for operators. It is highly flexible and can be tailored to individual partner requirements and needs. The company employs some of the smartest minds and artistic talents in the industry; people who are passionate about gambling and technology. They have helped create a rapidly expanding portfolio bursting with fun and engaging games for both casino and lottery operators, including Oktoberfest, Space Arcade, and Bet on Poker.
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators. Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.