Wazdan bolsters management team
Casino games producer Wazdan has made four key appointments ahead of unveiling major announcements at ICE next month.
Former Rank Group executive Jeremy Fall has joined as head of marketing and brand while naming veteran IT specialist Michael Follett as head of product management, appointing David Mann in business development and Lauryn Duncan in sales.
Fall has taken up the new role after serving with Grosvenor Casinos, Betclic and Evoke Gaming where he was brand custodian for Bertil Bingo and Casino as well as MamaMia Bingo and Casino.
Prior to his time at Wazdan, Fall was with WebFusion and New Era Publishing in high-profile marketing roles.
Follett is the former head of Evoke Core at Evoke Gaming, responsible for managing the product strategy and implementation of systems and services.
Follett is also a CRM specialist and has significant exposure to consultancy and revenue-building around customer acquisition, retention and reactivation.
Mann has over a decade of industry experience, formerly head of sales at Spigo after spending a number of years with William Hill and Betway before his appointment at Wazdan.
Lauryn Duncan former head of sales and marketing at NetRefer takes over a sales and business development role at Wazdan and will lend her strategic expertise to help grow the business.
She was previously head of operations at NetRefer after executive positions at S.A. Ladder in South Africa and Hirst Handling, her experience spans Europe, Africa and Asia following a stint in Hong Kong.
Many of Wazdan's games are powered by their innovative suite of added-value tools, volatility level, double screen mode, unique gamble feature and energy saving mode, which provide operators with the ability to activate multiple features designed to enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
Wazdan director Malcolm Ferrante said: “Jeremy, Michael, David and Lauryn all share our unique Wazdan vision, and are now supporting brand penetration as well as spearheading the development of a number of investments to further bolster our outstanding innovation in game development.”
Ferrante continued: “We believe their passion and professionalism in the casino industry will help us on our mission to be the industry's first choice for slots games that have outstanding features including our world's-first Volatility Levels.
It's a very exciting time for Wazdan and we will be making further major announcements in the run-up to ICE that truly exhibit our passion for game-making.”