14 September 2017

UltraPlay records high demand of eSports betting suite

Following the latest eSports betting integrations of fast2play, BetArena Interactive, BetOnline.ag and many other online gaming websites, now UltraPlay introduces Master Mazuma – a fully eSports dedicated betting brand as well as Mfcasinos.com – a sports betting website offering casino as well.

David Cohen, MD at Master Mazuma has commented: “With our aim to become the leading eSports betting operator in Europe and beyond with key partnerships in core markets, we choose UltraPlay’s eSports as our turnkey solution, including the widest games coverage on the market right now. This will adequately answer all players’ requirements and desire for a premium eSports betting experience.”

Providing betting solutions customized to each customer’s goals, UltraPlay has dedicated a special trading team which will be responsible for Master Mazuma’s operations only. UltraPlay’s team of traders will be involved in a wide variety of activities, covering a number of international tournaments as well as the most popular game titles followed by millions of viewers and punters around the globe.

Together with Master Mazuma’s team holding in-depth casino and sports betting marketing knowledge and innovative business approach, UltraPlay will enhance the user experience of the eSports punters offering advanced betting solutions. Master Mazuma has also started providing eSports updates on their onsite blog. The brand is planning to offer a wide variety of promotions, bonuses and loyalty programs in order to increase the conversion rate and establish its leadership position in the market.

On the other hand, Mfcasinos.com combines casino and sportsbook offerings, with a special emphasis on the eSports section. The brand has already recorded great results in terms of active players and bets placed on the most popular titles, such as Dota 2, Counter-Strike and League of Legends.

Krasimir Kostov, Sales Executive at UltraPlay has added: “We are thrilled to welcome the two new iGaming brands to our family and offer them the unrivaled eSports betting suite powered by UltraPlay’s technology solutions and team of traders. We believe that eSports is a focal point of the new generation of players and we keep on working to deliver premium products to our customers.”