Trustly to expand Pay n Play

2 February 2018

After pioneering the frictionless player registration concept powering Global Gaming’s Ninja Casino, Trustly’s Pay n Play product proves to be an industry success.

Pay n Play was the first product on the market to streamline the gaming sign-up process while still helping operators to stay compliant.

Signing up for an account on a gaming site has traditionally required players to fill out a lengthy registration form and endure a burdensome verification process, typically
involving submitting copies of passports and utility bills to the merchant.

With Pay n Play, players can start playing their favourite games right away simply by making a deposit via their online bank.

As part of the flow, Trustly passes on player data to the operator, thus simplifying the registration process. At the same time, operators stay KYC-compliant by ensuring they have the necessary player details.

According to Trustly’s internal data of early merchants, Pay n Play operators see on average 44% more deposits per user than those that don’t offer Pay n Play.

“The potential for increased turnover is huge with Trustly’s Pay n Play product,” said Samuel Barrett, Trustly’s director of gaming.

“And a simplified process for reactivation of players also mitigates the loss of players, thus decreasing the need for expensive user acquisition campaigns.”

Barrett added: “Because Trustly can pass on data onto players when they make a deposit, we can help operators fulfil their initial and on-going KYC requirements. We’ve already seen incredible interest from some of the biggest gaming operators in the industry and expect the momentum to continue throughout the year.”

Interested in learning more about Trustly’s Pay n Play product? Visit Trustly at booth N9-250 at ICE Totally Gaming 2018, or visit trustly.com. You can also try a demo on desktop or mobile.