Mansion launches new TV and marketing campaign for Casino.com
Following from the rebrand and relaunch of Casino.com earlier this year, the Mansion Group are now ready with their new TV and UK marketing campaign.
The new advert, which you can view here and screens first next Monday, 24th July on Sky, is shooting for true standout amongst its peers; avoiding the obvious bling, animated games or clichéd Vegas neon.
Shelly Suter-Hadad, Mansion’s Managing Director and COO said, “We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.”
The theme sees various game characters amongst the party scene; Cat woman, a Samurai, a Greek Goddess & a gladiator all feature, with the tag line of “We’re ready to play. Are you?”
New players can sign up from any device (including apps) to claim their 20 free spins to play on the Playtech Age of the Gods suite of games.
In addition, the advert also stars some company employees; the live dealer is Mansion’s Casino Manager Chris Mousdell with three of the walk on parts casino and VIP team members.
“This gave the anticipation and company buzz about the advert all the ignition it needed! We’re really happy with the final creative and are looking forward to seeing the results.” said Faye Morse, Director of Marketing Communications.
Mansion are also launching a complimentary campaign of branded Casino.com London taxis that will run alongside the advert to further reinforce the message.