10 August 2017

International gaming awards praises companies investing in innovative technology

As a result of the innovative technology it delivers to both operators and players, BtoBet have been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 - Central and Eastern European Gaming Conference and Awards.

Nowadays, the consumer is becoming ever more demanding; being surrounded by technology in every aspect of life has created a generation of tech-savvy millenials. Moreover, the power of Artificial Intelligence and what it brings to UX, is having a positive impact on consumers in the gambling sector.

Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play. BtoBet’s technology is enjoying the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values. This is achieved by being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented player retention rates through infinite personalised marketing campaigns, boosting players’ confidence. 

The achievement of BtoBet comes from being a pioneer in new technologies for the gambling industry and continues by constant analysis and research to understand deeply – and in advance - the requirements of the market, anticipating the operator’s needs. From this perspective, the company’s unconventional vision alligned with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision. In multiple sources of data, BtoBet’s cutting-edge platform, based on Artificial Intelligence, combines its technological capacity to reconcile data emanating from different devices. It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.                                                                          

Alessandro Fried, BtoBet’s chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider - and not a B2C operator that just opted to work in the B2B space. We are very proud to consider ourselves as technology partners, supporting our clients in their day by day evolution in the best way possible, and not as just a software provider for the gambling industry.”

This leading company is staying ahead in the gambling industry thanks to its development team – always skillfully developing and maintaining the technological software and the learning algorithms to the very highest standard. Commenting on the success of the company, Fried concluded:

“To reach this aim, BtoBet’s IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”