Crystal Content launch augmented reality direct mailers

3 February 2017

Crystal Content has announced that they are going to offer their clients something a little different in their marketing strategies. Instead of regular direct mailers for their acquisition and retention campaigns, they are now adding augmented reality as an additional feature to boost conversions.

When you next see a direct mailer from an online bingo, casino or sportsbook site – pay close attention to find out whether there is something a little special added. This latest marketing tactic will provide their clients the ability to incorporate video content, direct links, and more to their mailing campaigns. There has been lots of talk about augmented and virtual reality, and how this can be incorporated in the iGaming industry, so this could be the next big thing!

Sharon McFarlane – managing director of Crystal Content stated: “Although we have been completing direct mailing campaigns for some time now, it’s fantastic to be able to provide clients with something that will give their players the “wow” factor” with our new product.

You can contact Crystal Content at to find out more, or to arrange a meeting at LAC.