Cherry launches PZBuk in Poland

12 October 2018

Gaming operator Cherry Online Polska, a subsidiary of Cherry AB, is launching Polskie Zakłady Bukmacherskie (PZBuk), a new sports betting brand in the Polish market. The name can be translated as “The Polish Bookmaker”, in line with the names of major Polish sports associations.

Lahcene Merzoug, CEO of ComeOn said: “Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market. At the PZBuk site, we can offer our online services, which are in complete compliance with Polish regulations. PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.”

PZBuk offers sports betting both pre-match and in-play and is clearly designed for Polish customers. Cherry Online Polska is the ninth operator to be licensed in the Polish market, and one of three companies receiving a licence following the introduction of the current regulations on 1 April 2017.