16 April 2018

With fully automated solutions bringing in-play within the reach of all operators, a comprehensive in-running offer is no longer a USP for operators. So how can they make their product and offer stand out from the crowd in this vital World Cup year? How can they use the real-time data and analytics at their fingertips to provide in-play bettors with genuinely personalised offers and experiences? How can they safeguard data from the effects of 'ghost games' and betting market manipulation? What are the main technical challenges facing providers and operators in 2018 and how can these be overcome? How can operators broaden in-play’s appeal beyond its existing constituency into younger demographics?

We address all these questions and many more in this year’s In-Play Focus:

• Making virtual a reality
• What price success?
• Exorcising ‘ghost games’
• Mind the gap
• Make sure younger players stick
• Get on-stream with personalisation
• Getting on message
• Colouring the white label

This supplement has been created in association with Inspired with support from Aspire Global, BtoBet, Kambi, SBTech, Sportradar, FSB and OtherLevels.

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    16 April 2018

    A vast region of more than 4.4bn people with an apparently insatiable appetite for gambling and technology, Asia is understandably viewed as a potential goldmine by operators and suppliers.

  • magazine_issue
    20 March 2018

    The debate about diversity goes way, way beyond gender and what behaviour is or isn’t appropriate at a trade show. If the igaming sector continues to lag behind other tech and entertainment industries in this area, it will fail to capture the top young talent.

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    5 February 2018

    Welcome to the ICE issue of iGaming Business! A new year inevitably brings with it a sense of renewal, of new goals and inspiration, and with ICE, where the world’s leading developers unveil their refreshed products and tech for the year ahead, for this issue to revisit the divisive and much-argued-over subject of innovation seemed entirely appropriate.

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    5 February 2018

    The 2018 Slots Showcase takes a look at the latest slot releases on the market today.

  • magazine_issue
    5 February 2018

    The Africa Focus 2018 looks in depth at changes in the market and discusses how igaming in Africa could evolve throughout 2018.

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