Sports betting prides itself as being an industry on the cutting edge of both B2B and B2C innovations, ensuring punters have the most enjoyable and engaging experience possible. So while it is easy to anticipate that most suppliers and operators will experiment with the newest technologies and ideas, it is tricky to know what those will be.
The "In-Play Focus 2017" will cover:
- What's next for in-play
- Standing out from the crowd: How to make your product and offer stand out in 2017
- Crossing the finish line: Data collection and in-running horse race betting
- The journey ahead: The offer becomes personal and the application of AI
- Cutting through: Personalisation based on intelligent data analytics
- Giving up the ghost (matches)