Personalisation – the complete user journey: combining AI, CRM and social responsibility to provide the best UX

24th January 2018

The webinar "Personalisation – the complete user journey: combining AI, CRM and social responsibility to provide the best UXs" took place on the 24th January 2018 at 15:00 BST.

Getting the right information to players at the right time and in the right context can make all the difference to how they perceive your brand – and how much they bet on your site. Are your player notifications too intrusive and untimely? Is your segmentation off? How should you tailor your in-play markets during live events?

In this webinar attendees will learn how to:

  • assess and pick each component's best features,
  • combine and implement the data-driven models into their operating strategies,
  • enhance every user journey, increase loyalty and boost revenues,
  • enable operators to be proactive when it comes to corporate and social responsibility,
  • use technology to map out likely lifetime user journeys,
  • make use of these features in real-life scenarios.

Getting the user journey right makes for happy players and providing customers with a complete user experience is what every operator aims for. Ian Bradley, Chief Product Officer at SBTech, will explain how to combine all those elements to address players in the most timely and contextual environment.

Speaker

Ian Bradley
Company:
SBTech
Job title:
Chief Product Officer