Payment Optimisation Strategies - How can you get the best return?

9th December 2015

iGaming Business hosted a webinar with Mark Bell, Head of Gaming at Secure Trading on the 9th December 2015. In this webinar Secure Trading will take an in depth look at how payment methods can be delivered and best practices for optimising yield in the online gaming industry, including:

  • Understanding local payment behaviour
  • Streamlining the player journey
  • Creating targeted solutions and benefits for VIPs
  • Increasing approval rates with advanced verification
  • Methods to increase player retention and loyalty
  • Behavioural modelling to reduce fraud risk


Mark Bell
Secure Trading
Job title:
Global Head of Gaming


Mark joined Secure Trading in 2014 to head up global gaming strategy in a rapidly expanding business. Previously he worked at ID-identification Company GB Group and WorldPay where he was responsible for new business in online gaming across Europe and Asia. His specialism is FX, customer on-boarding and fraud risk management. With an early background in Civil Engineering, and more recent experience in FX, ID Verification and Online Gaming, Mark has been involved in a number of successful business models over the last 18 years.