Yggdrasil expands Denmark reach with Danske Spil

6 December 2017

Yggdrasil Gaming has agreed a deal with Danske Spil to roll out games content in Denmark with GVC.

Under the agreement, Yggdrasil’s games will now go live on GVC brand Bwin.dk in the first quarter of next year, at the same time as launching on Danske Spil.

The operators will gain access to various content, as well as in-game promotional tools ‘BOOST’ and social sharing tool ‘BRAG’.

“Our entry into Denmark has been marked with significant interest in Yggdrasil content from operators looking to improve their gaming portfolios,” Yggdrasil chief executive Fredrik Elmqvist said.

“This latest deal to go live on Danske Spil and bwin.dk via GVC brings our games to players with two of Denmark’s most popular brands.”

Liron Snir, chief product officer at GVC, added: “Yggdrasil games are already enjoyed by players across the Nordics and beyond, so it is fantastic to bring them to our customer’s in Denmark’s regulated market.

“Denmark is an extremely competitive market, so Yggdrasil’s high-quality titles and industry-first promotional tools will give both our brands and our B2B partners a powerful edge.”

Related article: Yggdrasil delivers record financial performance in Q3