Thomas returns to Kootac as chief executive

11 January 2018

Lotto platform provider Kootac has appointed Danny Thomas as its new chief executive.

Thomas was previously head of strategy at Kootac from 2012 until 2014 and will now return to head up the firm to help consolidate its performance as both a B2C operator and a B2B service provider.

Kootac is the company behind the PlayEuroLotto.com online lottery betting website, but has more recently been expanding its service offering into B2B online lottery solutions.

This new approach has included providing iFrame lottery game integrations for clients including EuroLotto, which is owned and operated by Cherry AB.

“After a couple of years away I'm happy to be back at the company I was instrumental in building,” Thomas said.

“My mission for 2018 is to put Kootac back to the front of the pack where it belongs, at the forefront of the online lottery business and with an enhanced reputation for quality, service and innovation.”

Focusing on his plans for Kootac’s B2B strategy, Thomas said: “I'll be looking to overhaul our current product selection with the addition of several new and exciting lottery-style games.

“We’ll be simplifying our integration process and offering risk aggregation through our new ‘least cost’ routing tool, which will allow smaller operators to enter the market without massive insurance premium down payments.”

In regards to Kootac’s B2C platform, Thomas added: “On the B2C level we'll be looking at regulated markets with growth potential as well as emerging markets.

“We’re also planning to add flexibility to our core platform, which will allow us to geo-target our products and offer a wider range of lotteries.

“Not only will this provide the wide choice players want, it will also help our B2B partners to implement a winning product, no matter which jurisdictions they're targeting.”

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