Tennessee Lottery targets retail growth through IGT renewal

13 December 2018

The Tennessee Education Lottery Corporation has extended its partnership with International Game Technology (IGT) as it seeks to attract more players to its retail network across the US state.

The seven-year extension to June 30, 2025 will see IGT to provide the Lottery with its GameTouch 20 terminals and additional Keno-To-Go products.

GameTouch 20 is IGT’s latest self-service lottery vending machine and units will now be placed in Tennessee Lottery retail locations statewide. Additional self-service lottery machines and Keno monitors and video controller units will also be installed at lottery retail sites.

In addition to the new technologies, IGT already provides the Tennessee Lottery with lottery central systems, data centre operations, network and field services, retail sales and support, call centre and marketing services.

“By installing the GameTouch 20 terminals into some of our biggest retailers in the state, IGT is helping us expand our sales footprint and attract new players with its latest innovations," Tennessee Lottery president and chief executive Rebecca Hargrove said.

IGT has been working in partnership with the Lottery since 2004, helping the organisation return more than $4.7bn (£3.7bn/€4.1bn) to educational programs in the state over that time.

The supplier is looking to further consolidate its presence in the US lottery market through a new initiative with William Hill, which will see it offer lotteries a full service solution for sports betting, should their respective states move to legalise such activities.

This arrangement followed the two companies securing the sports betting contract for the Rhode Island Lottery in August.

Image: Jamie