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Sweden’s gambling sales driven by online gaming in first quarter

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Sweden's overall gaming market saw a turnover of SEK 5.4bn (€554m/$622m) during the first quarter of 2017, an increase of 0.2% on the same period for 2016, driven primarily by online gaming.

Sweden's overall gaming market saw a turnover of SEK 5.4bn (€554m/$622m) during the first quarter of 2017, an increase of 0.2% on the same period for 2016, driven primarily by online gaming.

Lotteriinspektionen, Sweden's gambling regulator, reported that Swedish-based gaming players were down 3% with sales close to SEK 4.2bn, while non-Swedish players gained market share and saw sales of just over SEK 1.2bn, an increase of 13%.

Svenska Spel reported sales of SEK 2.16 bn, a decrease of 5%, with its land-based games dropping by 9% while online gaming increased by 6%

ATG saw stable sales of just over SEK 950m for the first quarter of 2017, which is around the same as in the first quarter of last year. Its land-based games decreased by 11% but internet games increased by 10%.

On the lottery side of the market Svenska Postkodföreningen increased by 3% on the same period of 2016 and saw sales of just over SEK 623m, while Folkspel, with Bingolotto and Sverigelotten, decreased by 10% year-on-year with sales of SEK 140m for the first quarter of this year.

In March it was reported that the Swedish state gambling monopoly should be in part removed and replaced with a setup that dictates online gambling operators’ are licenced and taxed 18%, thus bringing well-established foreign online operators under Swedish regulation.

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