Social gaming market worth $17.4bn by 2019 – report
International market research company Research and Markets has reported that the global market for social gaming could be worth as much as $17.4 billion by 2019.
Driven by continuous growth in sales of smartphones, tablets and other mobile devices, the firm said the market would expand at a compound annual growth rate of 16.1% during the forecast period from 2013 to 2019.
The report stated that social network users spent more than 50% of their time on social games, with game developers having picked up on this trend and now attempting to tap into the social media market.
The study also said that an average 200 million active users play games online and expects this figure to increase with each passing year.
Research and Markets also forecast that the number of active users is likely to grow from approximately 200 million in 2012 to double that amount by 2019.
“The ever increasing demand of the mobile devices has made the social game developers rework their strategies and they are now designing games that can be played on these devices,” the report said.
“Social game publishers are in a constant mode for development and redesigning the games as users tend to get bored by playing the same game over and over again.
“To meet the demands of the users, organisations are designing games of different genre such as casino games, virtual villages, sport role playing games, social role playing games and ownership games among others.”