SNAI pens marketing deal with Betgenius

17 February 2017

Betgenius has agreed to help drive SNAI Group’s online sportsbook through a series of digital marketing activities.

Under the agreement, Betgenius will work with SNAI to develop a multi-faceted digital marketing campaign, with a focus on attracting new customers.

The deal includes the use of Betgenius’ ‘Betslip Retargeting’ technology, which will enable SNAI to track their customers’ unconfirmed betslips and serve up relevant offers, as well as the Betgenius ‘Popular Bets’ tool.

“Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative and acquisition strategies,” SNAI chief executive Fabio Schiavolin said.

“We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”

Jack Davison, managing director at Betgenius, added: “Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.”

Related article: Global Bet Virtual boosts Italian presence with SNAI Group