Senet Group responsible gambling TV ad to launch on Friday
The Senet Group, the body set up by Paddy Power, Ladbrokes, William Hill and Coral to promote responsible gambling, will air its first TV advert on UK screens this Friday.
The spot uses the tagline ‘Bad Betty’ to the tune of the famous rock song ‘Black Betty’ to make gamblers aware of the dangers of gambling when angry, upset or when spending more than they can afford.
The advert finishes with the message: “If you’re betting more than you can afford, it’s a bad betty. So pause for a moment and think again.” The Senet Group’s tagline “WHEN THE FUN STOPS, STOP” closes the advert.
Speaking at a press conference to launch the campaign, Ron Finlay, chief executive of the Senet Group, said the advert tried to convey a key message without “being too preachy or telling people what to do”.
Finlay added that Senet Group’s intention was to reach out to opponents of gambling such as the Campaign for Fairer Gambling and for exchanges between them to be “less confrontational. We want to see them and talk to them about the issues related to problem gambling. We are neutral and independent, if they know how problem gambling originates it will be more productive to work in union to achieve our common objective, which is to reduce the levels of problem gambling”.
The Senet Group’s membership is currently made up of the four main land-based betting operators in the UK. Finlay and chairwoman Wanda Goldwag said they plan on talking to online operators about becoming members.