Scientific Games enhances BCLC deal with mobile content
Scientific Games is to enhance its commercial relationship with Canada's British Columbia Lottery Corporation (BCLC) by launching a range of mobile games with the regional organisation’s PlayNow.com platform.
Under the agreement, Scientific Games’ SG Interactive division will provide the PlayNow.com website with mobile content from the Bally and Williams game development studios.
PlayNow.com already offers its customers various desktop content from SG Interactive.
New content to be made available under the new deal includes ‘Cash Wizard’, ‘Montezuma’, ‘Cash Spin’ and ‘Raging Rhino’.
Bob Hays, vice-president global commercial, interactive at Scientific Games said: “It’s important to be omni- channel in a world where mobile devices now outnumber humans and the expectation for a seamless gaming experience continues to grow.
“We’re excited about the opportunity to work with BCLC to deliver more content for both desktop and mobile moving forward, ensuring players can engage whenever and wherever they are.”
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