Rank praises Mecca digital success as revenue increases
British gambling operator Rank Group has cited an improvement in the digital performance of its Mecca bingo brand as one of the main reasons behind a year-on-year jump in revenue during the 20 weeks to May 17.
In an interim management statement, Rank revealed that like for-like revenue in the period is up 5%, while total revenue also increased by 4%.
The operator’s Mecca bingo arm enjoyed success in the period, with like-for-like brand revenue up 3% and total revenue up 1%.
Rank highlighted the performance of Mecca’s digital operation in particular, with revenue from digital services up 18% in terms of both like-for-like and total revenue.
Elsewhere, Rank’s Grosvenor Casinos arm also performed well in the 20-week period, with like-for-like revenue increasing by 7% and total brand revenue up 8%.
Rank also noted that as a result of its performance in the quarter, like-for-like revenue in the 46-week period through to May 17 is up 4%, while total revenue also grew by 3%.
Henry Birch, chief executive of Rank, said: “The group's performance continued to improve in the 20-week period, with our digital channels performing particularly strongly driven by improvements in marketing, retail cross-over and product development.
“The improvement in Mecca's digital revenue seen in the last 20 weeks is especially pleasing resulting in overall growth in the Mecca brand.”
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