RakeTech, Catena finalise affiliate acquisitions
RakeTech Group has acquired Danish poker community Pokernet.dk, as well as online gaming affiliate websites Odds.dk and Casinoguide.dk, while Catena Media has acquired Newcasinos.com and related affiliate assets.
Founded and operated by several experienced poker enthusiasts, Pokernet.dk is a Danish poker community that has developed into a large user network that covers all types of casino games.
Odds.dk has a number of partner sites in various online gaming verticals, and the acquisition also includes Casinoguide.dk, as well as Blackjack.dk, Bonusodds.dk, Casinoguide.dk, Livescore.dk, Spilforslag.eu and Sportbonus.net.
In a statement, RakeTech said the new assets will help strengthen its presence in the Danish affiliate market, having recently purchased sports betting community BetXpert.com and sports content platform TVsporten.dk.
Michael Holmberg, chief executive of RakeTech, said: “Pokernet.dk and Odds.dk are a perfect fit for RakeTech; we are delighted to have acquired these new assets and look forward to continuing to provide relevant and high-quality content with a focus on sports, poker, and casino to Danish users.
“Our aim is to create real user value and increase the relevance for the operators.
“Going forward, we will continue to look for suitable acquisitions that complement our portfolio, as well as growing our business organically by providing great content.”
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