Penn National Gaming snaps up social bingo firm

18 June 2018

Penn National Gaming has completed the acquisition Las Vegas-based social bingo games developer Absolute Games.

Terms of the deal were not disclosed, but it was confirmed that Absolute will now be integrated into the Penn Interactive Ventures division.

Penn Interactive Ventures operates the company’s various social casino products such as Hollywoodcasino.com and Viva Slots Vegas.

Absolute will be based at the Penn Interactive Ventures site in Las Vegas, with its existing management team to continue to run day-to-day operations.

“There is significant synergy between social casino and social bingo games, and we have been seeking to add a social bingo product to our portfolio,” Penn Interactive Ventures senior vice-president and managing director, Chris Sheffield, said.

“We are very impressed with the achievements and team at Absolute Games and see an opportunity to grow the business through cross promotion to our large land-based and social casino databases.”

Pokin Yeung, chief executive of Absolute, added: “We are delighted to join the Penn National family and leverage their expertise and nationwide reach to take our game development capabilities to the next level.

“Tying our innovative gaming expertise to a traditional casino operator with a qualified database of customers will create unmatched opportunities for both Absolute Games and Penn National.”

Related article: Penn National shareholders approve Pinnacle merger