Pariplay rolls out Fusion online gaming platform

Pariplay has announced the launch of ‘Fusion’, a new online gambling content aggregator platform that will provide operators with access to a range of games.

Companies that opt to integrate the new platform will be able to offer customers a selection of online casino, instant win, scratchcard and bingo games from both Pariplay and a host of other developers.

Developed using a RESTful API, Fusion also offers a solution to operators whose platforms do not support bonus functionality, with companies able to use the network to create player bonus wallets for their brands.

Pariplay added that it is in the final stages of integrating additional development studios with Fusion and expects to announce these partnerships later in Q1.

Adrian Bailey, managing director at Pariplay, said: “To be successful in 2016, iGaming brands need to offer players the most sophisticated and diverse selection of branded gaming content on the market.

“Fusion, our new content aggregator network, allows operators to efficiently and cost-effectively overcome the twin challenges of diversifying their game portfolio and ensuring that their brands’ player acquisition and retention is maximised

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