Paddy Power secures broadcasting deal with SIS

Paddy Power has entered into a five-year partnership with Sports Information Services (SIS).

Under the deal, SIS will provide Paddy Power-branded retail television channels to the operator.

Paddy Power will also become the first bookmaker to utilise Complex Automated Production (CAP), a new production technology from SIS that enables operators to access a greater variety of content

“Paddy Power always aims to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly-developed and innovative CAP is one of these tools,” Paddy Power’s director of product and innovation, retail, Michael Ahearne, said.

“Our high-street customers now benefit from a tailored, enhanced broadcast through Paddy Power TV, and in the short time it’s been available, the feedback has been very positive across the board.

“The flexibility and strong variety of content that SIS can provide is of great benefit to our shops and we expect Paddy Power TV to engage customers for years to come.”

Paul Witten, commercial director at SIS, added: “This is a landmark deal in retail betting live pictures broadcasting, with our innovative new CAP technology able to offer Paddy Power a flexible and affordable branded TV channel for its customers.

“We continually strive to ensure that our products are relevant to operators’ needs, and recent technological advancements by SIS have allowed for a much more streamlined version of our retail TV channel broadcasts.

“We are pleased that such a high-profile operator such as Paddy Power has chosen to implement it into their large retail estate.”

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