Ontario Lottery seeks sports betting partner

21 November 2017

Canada’s Ontario Lottery and Gaming Corporation (OLG) has begun a search for a service provider to help enhance and expand its sports betting service.

The Request for Proposals (RFP) forms part of a wider effort by OLG to develop a wider range of gaming and betting options for consumers in Ontario.

OLG plans to introduce more services online and on mobile, as well as across the retail estate in the Canadian province.

With a focus on responsible gambling, the sports offering will include PlaySmart content for both online and retail channels, as well as a selection of tools and resources for players.

Atlantic Canada, Quebec, Manitoba and British Columbia already offer sports betting services to players online, on mobile and at retail sites.

OLG expects to select a service provider for a sports betting solution by fall 2018.

Related article: OLG seeks advice for new player platform