Nektan moves into digital marketing sector

3 September 2015

Mobile gaming services operator Nektan has announced the launch of a turnkey digital marketing division.

Nektan Marketing Services (NMS) is a joint venture with Betfred founder Fred Done and Warren Jacobs, managing director of gaming affiliate operator ActiveWin Media.

Nektan said that NMS will help it to more effectively work with and enable its partners to improve the rate and cost of their customer acquisition, thereby “significantly increasing player lifetime values and profitability”.

David Gosen, Nektan chief executive officer, said: “We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals.

“Nektan is focused on delivering profitable growth and by incorporating best in breed marketing and acquisition services into our product offering under NMS, the company has taken another important step on the journey.”

Nektan designs mobile software and owns Evolve, a full end-to-end technology platform, while digital acquisition operator ActiveWin Media has aided Betfred’s growth over the past two years.

“Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business,” Jacobs said.

“Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”

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