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Lottoland Solutions pens lottery deal with Hills in Australia

| By iGB Editorial Team
The William Hill Australia arm of bookmaker William Hill has secured a lottery betting agreement with Lottoland Solutions.

The William Hill Australia arm of bookmaker William Hill has secured a lottery betting agreement with Lottoland Solutions.

Lottoland has integrated its new turnkey B2B lottery betting service with the bookmaker and William Hill Australia customers will now be able to wager on the outcome of the world’s leading lottery draws.

To support the new service offering, Lottoland said it will cover all lottery bets with its proprietary risk management.

“William Hill is a leader in Australian betting and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win small, medium and goliath jackpot prizes,” William Hill’s head of corporate development, Oliver Scott, said.

Michael Bogie, director at Lottoland, added: “Australia is a fantastic market for lottery betting and we are proud to be partnering with William Hill.

“This is a great example of our group’s commitment to Australia, bringing new choice to punters and sustaining and creating jobs and investment in a market we are all passionate about.”

Related article: William Hill hails online, omnichannel roll out complete by end 2017

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