Lottoland in first lottery betting integration with Kindred

14 June 2017

Lottoland Solutions has secured its first lottery betting partnership integration with Kindred Group.

The deal will allow customers of Kindred-owned brands Unibet, MariaCasino and Bingo.com to place bets on the outcome of lottery draws from around the world.

Lottoland currently has a portfolio of over 30 products, with plans to expand this service offering in the near future.

“Lottoland’s dedicated B2B technology division has integrated our fully responsive lottery betting client with Kindred’s platform, enabling Kindred’s brands to offer a dedicated lottery betting tab; this provides cross-sell and direct customer acquisition opportunities,” Lottoland director Michael Bogie said.

“With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, Kindred is the first tier one operator to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150m ($168.2m) to lottery betting winners.”

Fredrik Kjell, head of gaming at Kindred, added: “Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players.”

To learn more about the secondary lottery market register now for the Global Lottery Messenger Forum http://www.igamingsupershow.com/events/global-lottery-messenger-forum

Related article: Former Camelot corporate affairs head joins Lottoland