Ladbrokes Coral expands DST partnership with specials markets
Ladbrokes Coral has expanded its partnership with Digital Sports Tech (DST) to launch combined match and player specials markets.
Deployed for the start of the Premier League season, these markets include DST’s proprietary player props, in addition to same-game accumulators, which incorporate both the props and the most popular match markets, such as win, draw, win in over, under total goals.
The same-game accumulators are powered by DST’s Quick Pick Accumulators (QPAs) solution, which permits the end user to combine both match and player prop markets from the same game by appropriately accounting for any related contingencies present in the accumulator.
In addition, Ladbrokes and Coral are using DST’s Feed Handler tool, a customised console that is integrated onto the OpenBet sportsbook platform and allows the operator’s trading teams to create and customise all of their own player prop and accumulator markets. These are then automatically pushed directly to the operator’s front-end within their existing event pages.
Each market created is also dynamically priced and automatically settled by DST’s proprietary platform.
“The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets,” said Ari Lewski, executive director of Digital Sports.
“Ladbrokes Coral are known for their innovative approach and have seen the value in offering these types of markets; not only to boost revenues but also acquire the next generation of customers and keep ahead of the curve.”
Related article: Digital Sports Tech unveils ‘Quick Pick Accumulators’